We're Building This With You, Not Just For You
Because the ADHD community knows what ADHD brains need better than any corporation ever will.
Our Mission
End the shame. Provide practical, ADHD-friendly tools that work with your brain, not against it. Build a community where authenticity beats perfection every single time.
Our Vision
A world where ADHD adults don't have to mask, apologize, or pretend to be neurotypical. Where "different" doesn't mean "broken," and tools are designed for actual brains.
Our Philosophy
You're not broken. The productivity systems are. We don't "fix" ADHD—we design for it. Compassionately blunt. Warmly irreverent. Zero shame.
The Human AF Approach (The Real Talk Version)
Look, we're gonna be straight with you. If you've landed here, you've probably tried all the things. The planners. The apps. The "just make a list" advice from well-meaning friends who don't get it. You might even have a graveyard of abandoned bullet journals mocking you from a drawer somewhere.
Here's what we know: You're not lazy. You're not broken. You're not "just not trying hard enough." Your brain is wired differently, and every productivity system you've ever tried was built for someone else's operating system.
That's where Human AF comes in.
We're not here to fix you.
We're here to give you tools designed for how ADHD brains actually work—with the chaos, the hyperfocus, the time blindness, the rejection sensitivity, the executive dysfunction, all of it.
The Book (coming soon) is your permission slip. Permission to stop pretending you're neurotypical. Permission to work with your brain instead of fighting it. Permission to be Human AF—messy, authentic, and beautifully imperfect.
The Apps are your daily support system. They're not here to guilt-trip you with streaks or shame you for incomplete tasks. They meet you where you are. Overwhelmed? Task Breaker helps. Shutdown? Crisis Protocol's got you. Need to pick what matters? Three-Pile System.
And here's the thing: We're building this WITH the ADHD community. Not some corporate boardroom. Not neurotypical designers guessing what you need. You. Your feedback shapes these tools. Your stories validate others. Your wins inspire the next person who thinks they're the only one struggling.
This isn't a guru situation. We're not selling you some miracle cure or 10-step program that promises to make you "normal" (whatever that means). We're your friend who's been through it, sharing what actually helped, with zero BS.
So What's an "Authentic Mess"?
It's someone who's done pretending they have it all together. Someone who's decided that progress beats perfection every damn time. Someone who's learning to work with their beautifully chaotic ADHD brain instead of trying to force it into a neurotypical box.
If that sounds like you, welcome home. We've been waiting for you.
The Authentic Focus Cycle
Six steps from shame spiral to sustainable focus. This isn't a rigid rulebook—it's a framework that meets you where you are.
1. NOTICE (Awareness)
Observe your patterns, energy states, and attention cycles without judgment. Become a scientist studying your own brain.
Tools: Energy Tracker, Focus Companion history
2. NORMALIZE (No Shame)
Reframe ADHD traits as neutral brain differences, not moral failings. Challenge the shame narratives that keep you stuck.
Tools: Crisis Protocol scripts, compassionate app micro-copy
3. NAME (What Actually Matters)
Clarify your authentic values and priorities—not what you think you "should" care about, but what actually lights you up.
Tools: Values exercises in the book, reflection prompts
4. NARROW (Reduce Overwhelm)
Limit options and choices. ADHD brains get paralyzed by infinite possibility. Three clear options beat 47 vague ones.
Tools: Three-Pile System (HOT, WARM, COLD), Dopamine Menu categories
5. NUDGE (Tiny Action)
Take the smallest possible step. Break tasks into micro-actions. Celebrate starting, not just finishing.
Tools: Task Breaker (AI-powered micro-steps), 2-minute rule
6. NURTURE (Rest & Reflection)
Build in recovery time, practice self-compassion, and reflect on what's working. Sustainable systems require rest, not hustle.
Tools: Crisis Protocol, Dopamine Menu (restorative category), reflection prompts
How You Can Be Part of This
Use the Apps (They're 100% Free)
Seriously. No ads, no upsells, no premium tiers. The four core apps are free forever. Try the tools, see what helps.
Share Your Story
Your feedback shapes the tools. Your wins inspire others. Your struggles remind us we're not alone. Hit us with honest feedback.
Read Chapter 1
Get instant access to Chapter 1 of Human AF: Authentically Focused. Learn why traditional productivity advice fails ADHD brains and discover a better way.
Spread the Word
Know someone who needs this? Share it. Every ADHD adult who finds these tools is one less person thinking they're broken.
Frequently Asked Questions
The real talk answers to questions we get all the time.